Caffeine is the most popular stimulant in the world, and its positive effects are undeniable. The immense focus and energy are immediate. You feel it boosting your every action and move with intention and determination. It’s what drives Americans to drink about 400 million cups of coffee every day.

But caffeine isn’t a rose without its thorns. Caffeine may help you with your daily grind (pun intended), but it provides only temporary respite from the onslaught of fatigue that you’re tempering.

Yes, it gives you energy. But it’s like you're making a deal with the devil, trading the energy you need later to boost the energy you need now. It’s a zero-sum game. The inevitable crash that follows is always looming.

The energy you get from Tru Niagen®, on the other hand, is, well, different. It’s not an eight-ounce cup of drive and alertness. It provides a boost in cellular energy. Using a patented supernutrient, Tru Niagen® boosts the natural energy in your body created through cell metabolism.

We’ll explain.

Caffeine literally blocks sleepiness.

Chemically, caffeine has a similar structure to adenosine, a naturally occurring molecule in your brain that helps you get sleepy as the day winds down.

Adenosine’s job is to look for adenosine receptors, their perfect mate. But caffeine molecules block these adenosine receptors by placing themselves in between adenosine and their match made in science.

Your adenosine receptors don't know the difference between caffeine molecules and adenosine. Once the receptors bind to these frauds (caffeine), it makes you feel more alert and awake.

But eventually, the caffeine molecules unbind from the adenosine receptors because all molecule relationships inevitably end. You get sleepy again, and you might even experience an inability to concentrate, irritability, or headaches—commonly known as the caffeine crash.

Energy lies within your cells.

If you could boil down energy into one molecule, it would be ATP (also known as adenosine triphosphate.)

You can trace back how ATP is produced in your body to these tiny organic power plants in your cells known as the mitochondria. The mitochondria are responsible for generating over 90% of your body’s energy.

Scientists learned that mitochondria are the key to finding a more natural solution to creating more energy in your body. Research showed that any inefficiencies in the mitochondria would generate less energy in the cell. These dysfunctions could even contribute to aging.

Tru Niagen® boosts your cellular energy.

Tru Niagen® uses a patented supernutrient that increases cellular energy production.

Research shows that our microscopic power plants (the mitochondria) require a vital resource known as NAD+ to maintain their function. Our scientists found a way to boost this resource up to 50% after two weeks.

NAD+ is like the engine oil to your mitochondria. Without it, these cellular engines could not produce energy smoothly and efficiently.

Tru Niagen® is about the long haul.

Tru Niagen® isn’t a stimulant. It’s not about the quick fix that caffeine brings you. Instead, Tru Niagen® builds energy on the foundational level—deep in your cells. It rejuvenates your cells, promoting more youthful cellular function.

If caffeine is like patching a hole in a tire, Tru Niagen® is replacing the tire completely. Energy is a long-term problem that requires long-term solutions like Tru Niagen®.

And best of all, there’s no crash.