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why your body needs nad
NAD is an essential resource for cellular energy production. But we lose up to 50% of our NAD levels between the ages of 40 and 60. When NAD levels are low, our cells have a harder time producing the energy they need to maintain our health as we age.
Promotes
Cellular Repair*
Replenishes
NAD*
Maintains Healthy
Mitochondria*
Energizes
Your Cells*
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WHAT THE SCIENCE SAYS
Scientists have known about the vital role of NAD since 1906. Since then, they’ve learned NAD is found in every living cell, and that it powers the mitochondria, which keeps almost every tissue in the body healthy. In 2004, a landmark study by Dr. Charles Brenner uncovered a unique form of vitamin B3 that could safely and efficiently raise NAD levels. Now with Dr. Brenner as our Chief Scientific Advisor of ChromaDex, we’re bringing NIAGEN® to everyone.
10+ Published Human Clinical Studies
Multiple peer-reviewed published clinical trials confirm NIAGEN® is a safe and efficient way of increasing NAD levels in humans.
100+ Preclinical Studies
Preclinical studies at Dartmouth Medical School, University of Iowa, and École Polytechnique Fédérale de Lausanne lay the foundation for our human clinical trials.
3 FDA Safety Notifications
NIAGEN® was successfully reviewed under FDA's new dietary ingredient (NDI) notification program,and also successfully notified to the FDA as generally recognized as safe (GRAS).
20+ Owned and Licensed Patents
Our parent company, ChromaDex, holds a robust portfolio of domestic and international patents for both the production and distribution of the NAD booster, NIAGEN®.
200+ Research Collaborations
NIAGEN® has been independently researched by teams at Cambridge University, Northwestern University, Duke University, New York University, University of California, and many more around the world to uncover the full potential of NAD to enhance human health.
10+ Published Human Clinical Studies
100+ Preclinical Studies
3 FDA Safety Notifications
20+ Owned and Licensed Patents
200+ Research Collaborations
We have a responsibility to uncover the true value of this once-in-a-very-long-lifetime ingredient.
— Rob Fried, Chief Executive Officer
what tru niagen® is
A revolutionary supplement, Tru Niagen® is a patented and clinically proven NAD booster.* We licensed the patents, supported the science, and manufacture our key ingredient NIAGEN® at cGMP facilities right here in the United States.
The power of this form of vitamin B3 to raise NAD impressed me back in 2004 when I discovered it. Now, 14 years and 42 publications on NAD later, its unique ability to restore balance in the face of metabolic stress continues to amaze me.
—Dr. Charles Brenner, Ph.D., World’s Foremost Authority on NAD Metabolism
AGE BETTER® LIVE BETTER*
AGE BETTER®
LIVE BETTER*
Save up to 40%
As low as $30 + FREE U.S. shipping†